Amazon’s new logo was launched on 25 January 2021. Amazon’s new logo has faced criticism since its launch. In such a situation, the company has replaced the logo after criticism for about a month.
Tech786: E-commerce site Amazon has had to change its logo due to a huge controversy. Actually Amazon’s logo was getting negative feedback from the public. After this, Amazon decided to change the logo of its app. Amazon’s new logo was launched on 25 January 2021. Amazon’s new logo has faced criticism since its launch. In such a situation, the company has replaced the logo after criticism for about a month. Among the newcomers of Amazon, a tape of blue color was seen on the top of a cardboard. Also just below it was the signature style smile.
What led to the controversy
Amazon’s new logo was compared to Hitler’s mustache on social media. Amazon’s new logo to the public was reminiscent of Hitler’s face. Because of this, Amazon was heavily trolled on the social media platform. The company has changed its logo once again, seeing the increasing opposition.
How is Amazon’s new icon
Amazon has launched a new icon after the protest, whose background is as yellow as before. A smile has been placed on it in the same way. But the style of the tape in its top has been changed. Meaning blue tape is lightly folded from the bottom. The company believes that the logo will not look like Hitler’s mustache after this change. Users can download the new Amazon logo from the Google Play Store and the Apple Store.
logo case of protest is not new
By the way, the issue of logo dispute on social media platforms is not new. Earlier, another e-commerce site Myntra also had to change its logo. The old people of Myntra were described as objectionable to women. A case was also registered in Mumbai regarding this. After this Myntra changed its logo.