Tech786: Micromax CEO Rahul Sharma said that company plans to make a comeback in the Indian smartphone market by launching its new series ahead of famous lighting festival Diwali. Further he said that The series, dubbed “In”, will feature devices that offer a “value for money” experience with competitive performance and an almost stock Android experience.
The company launched its most recent smartphone in the country in October last year, although the last major launching it was hosted back in December 2018. A few days ago, Sharma teased the phone for the first time through a video where he highlighted the violence as Seema to launch a new phone.
Micromax co-founder and CEO Rahul Sharma said, “You will see the launch before the festive season.” Micromax plans to bring in-series in the middle of the price segment of Rs. 7,000 and Rs. 25,000. The company, which initially gained popularity for launching ultra-affordable phones in India, said it had no plans to bring anything below Rs. 7,000 pricing.
“We cannot get in rupees. 5,000 volumes right now because that segment is also shrinking in the country. People are looking for more performance oriented products, ”said Sharma.
The 41-year-old entrepreneur showed in a video teaser released on Friday that we had a glimpse into the retail box of the Micromax in series. However, this video does not reveal any of its specifications or hardware details.
Sharma told Gadgets 360 that development for the new series had begun before the India-China war. “R&D was going, but this thing was something else that moved it forward,” he said.
However, there is no denying that smartphones and other products made in India are in great demand, and although Micromax (like other brands in the country) has to import components from all over the world, it does Was one of Early brands started putting their devices together in India, which helped lower prices for customers. Know-how and the fact that many Indians are saying they do not want to buy Chinese products can help make Micromax a success.
Market analysts say that Micromax will not help revive the country’s highly competitive smartphone market by taking anti-China sentiment.
“The Indian market is very straightforward,” said Praveer Singh, senior research analyst at market insert firm Counterpoint Research. “There was some anti-China sentiment in June and July. But I think the feeling has faded. There is still a basis for indigenous sentiment, but I do not think that at the moment, it is driving sales. ”
‘No bloatware, no advertising’
One of the main consumer concerns that Micromax wants to address with its In series is bringing an almost pure Android experience. The move is aimed at Chinese competitors including Huawei, Realme, Vivo and Xiaomi, all of whom offer custom operating systems on top of Android, and is often criticized for putting unnecessary software on their phones even at the cost of customer experience She goes. Recently, OnePlus was criticized for pre-installing Facebook on the OnePlus Nord and promised to remove it; So far the latest OTA update for OnePlus 8T comes with Amazon integration.
Sharma from Micromax said, “It will be a very clean experience for us.” “No bloatware, no advertising, nothing. We are not going to take your data, we are not going to do it. ”
The approach to offering a near-stock Android experience does not mean that the new Micromax phones will be based on Google’s Android One program that enables the latest Android experience with a two-year operating system upgrade and limited stock Android versions is. Modifications. Interestingly, the Indian phone manufacturer was one of the three local brands that introduced the first generation Android One phones.
Sharma from Micromax is optimistic that there is enough room for the Indian player to give a tough competition to Chinese competitors. However, the market has changed a lot since the arrival of Micromax. Companies including Xiaomi have gone much further, while consumer awareness has reached new heights in recent times – with higher refresh rates and faster charging demands.
“Of course, there is competition in the market,” he said. “But tell me when there was no competition.”
He said, “how interesting this effect will look.”
Analysts including Singh are also keen to find out the sales outlook for Micromax, as Micromax has made its presence known.
Navkendra Singh, Research Director, Devices & Ecosystems, said, “It is challenging to make a steady return to marketing like India, where the top five brands hold more than 80 percent share and are growing stronger.” ” Market research firm IDC in India and South Asia.
Micromax plans to enter Rs. The 20,000–25,000 price segment is also seen as a drastic move by these analysts as companies including Samsung and OnePlus have gained some stakes there so far.
“Rupee. 20,000 to Rs. The 30,000 price segment has seen a lot of action recently as this segment is intended for millions of consumers of China-based brands who now want to upgrade to higher price points, better devices and more. It is not as competitive, but will be tough. Singh of IDC said that in the last one year compete with almost all the players who have come in this field.
However, both analysts agreed that Micromax’s brand value would help attract customers across the country, and that large sales could be missed over time, there are many who say they are Indian Looking for alternatives. Therefore, it is possible that Micromax has found a way to stay in “in” demand.
Last Updated on October 20, 2020 by admin